STRATEGY
PROMOTION
RESULTS!

NORTHEAST KINGDOM
INFORMATION ASSOCIATES

 

The Northeast Kingdom Music Festival is a fantastic weekend of world music in the rolling hills of Vermont. The diverse acts ranging from Bread and Puppet Theatre to fire dancers to performers of all musical genres makes this event one of a kind. Where else can you listen to bluegrass, reggae, rap, and punk at the same show? To add to the appeal, the festival is geared towards families and progressive value organizations. The only problem was that no one knew about the festival. Our role was to recruit socially and ecologically responsible businesses to sponsor and promote the event. We also recruited non-profits to participate. Finally, we strategized the publicity so the event would make a profit. We saw real results with the best crowd yet!

 

Promoter Ed Dufresne's Testimonial:

"This past year we had the pleasure of working with NEK info associates for the purpose of helping us market and secure sponsorship for The Northeast Kingdom Music Festival. Not only were they professional and diligent in their work for us, but they helped us secure significantly more and higher profile sponsorships than we've had in the past. Additionally, all this sponsorship was in congruence with our socially responsible business mission. I would highly recommend working with NEK info."

 

nekmf poster.

Recruited Responsible Sponsors for the Event

Recruited Non-Profits with a Social Message

Strategized Marketing Campaign to Optimize Turnout and Minimize Cost

Distributed Press Releases and Managed Media Relations

Organized and Managed Sponsor Tent at the Event

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Site Design: NEK Info