STRATEGY
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Vermont Natural Coatings is the new name in the green building trade. The mission of this Vermonter owned and operated company is to provide the highest quality, environmentally friendly wood finish while helping to sustain and promote the long term viability of agricultural and forest product industries vital to the economic and cultural strength of Vermont. They do this by creating a whey-based non-toxic wood finish that outperforms the rest. We helped locate grant funding for lab research and field trials, as well as initiated brand development. We are currently finalizing designs for their website, label, and logo. Our goal is to focus on the environmental benefits, but also the fast drying time and durability which will appeal to professional applicators. |
Wrote Grants to Conduct Field Tests Market Research Brand Development and Website Design |